TRIPLE AXEL BUSINESS MODEL
A vertically integrated creative industry social enterprise, founded Melbourne August 2024.
Run by established industry leaders - film producers, photographers and contemporary artists — mentoring ambitious creatives to build sustainable careers in media, art and design sectors.
Triple Axel bridges the critical gap between formal education and professional employment, connecting emerging practitioners to active industry and live commercial productions.
The model is asset-light, non-extractive, and structured for Australian government fundability.
THE PROBLEM
Australia's creative sector is losing talent during the transition from education to industry. The pipeline is fragmented, underfunded, and dependent on personal networks.
THE EDUCATION GAP
Since 2018, over 48 creative arts degrees have closed nationwide. Remaining programmes are often disconnected from industry practice. Graduates have portfolios but lack production credits; skills but lack context.
THE WORKFORCE GAP
Small production companies rarely have capacity for formal mentoring. Access is informal and dependent on personal connections. The 2025 Creative Workforce Scoping Study (SaCSA) confirms critical shortages across screen, media, and contemporary art sectors.
THE ATTRITION CRISIS
Approximately 60% of creative graduates exit the sector within five years — driven by financial instability during the education-to-employment transition and the absence of structured support.
The Opportunity
Educational institutions increasingly seek industry-embedded learning models.
Students require employment-linked education rather than purely theoretical training.
Government and philanthropy are prioritising industry-led experience and workforce transition.
Educational media and documentary content provide scalable, reusable learning assets.
Triple Axel is positioned precisely at the intersection of these needs.
Government Funding Position
Triple Axel is structured to meet eligibility criteria for Australian Federal and State education funding streams. For education and vocational training organisations we have the capacity to pursue up to AU$1.8–1.9 million in non-dilutive combined funding over the next three years.
Triple Axel is a commercially viable, fee-funded enterprise designed for stability and growth.
Operational Divisions
The Residency: Structured 6–24 week immersion programs delivering mentored training - embedded in studio practice.
The Studio: Commercial production and publishing services (film, photography, branded content) where interns operate within supervised, live workflows.
The Agency: A professional 25% commission booking service connecting media industry talent with paid commercial freelance roles.
Melbourne: The Production Powerhouse
Melbourne is the heart of Australia's creative economy, with a thriving media and arts sector generating over AU$1.7 billion annually.
Triple Axel operates from the intersection of the inner-city creative cluster and the Yarra River studio corridor.
Physical Embedding: Interns are not observing from the sidelines; they are physically embedded inside a working production and gallery precinct.
Industry Density: Home to the National Gallery of Victoria (NGV), ACMI and major international film festivals.
Commercial Hub: Proximity to the Cremorne media corridor—housing major tech and production companies—provides interns with direct access to high-volume commercial workflows and professional networking.
Byron Shire: The Global Creative Retreat
Opening 2026
If Melbourne is where industry is built, Byron Shire is where it is reimagined. This region offers a high-net-worth creative environment with one of the highest per-capita concentrations of creative professionals in Australia.
Elite Network: This is a destination for internationally recognised filmmakers, artists, and designers who have relocated from global capitals to maintain top-tier careers in a values-driven environment.
Three Unique Properties
Art Farm Newrybar: Semi-rural based creative immersion.
Art Surf Belongil : Contemporary art and branded content at the intersection of surf culture and luxury lifestyle.
Art River Brunswick Heads: Fine art and design production in a distinctly original, independent environment.
Transformative Space: For interns from high-pressure academic backgrounds, the Byron Shire provides the space and lifestyle required to develop an independent creative voice.
Strategic Rationale
Together, Melbourne and Byron Shire offer two distinct creative contexts under a single programme umbrella:
Urban production infrastructure for technical rigour and commercial speed.
Coastal immersion for independent thinking and high-end aesthetic development.
The Intern Program Delivery
Each programme follows a Monday - Friday immersive structure.
Two full days with selected primary industry mentor.
One day of cultural research & gallery visits.
Two days with a selected secondary mentor or approved art gallery.
Contemporary Art & Gallery Residency
Stream One - Women in Art: Aligns emerging female artists with leading established Australian Women In Art.
Stream Two Open enrolment mentors
Both streams experience contemporary art commercial practice with premium galleries - Jacob Hoerner and Goldstone Galleries. Byron Bay announcing soon.
Media Industry Residency
Melbourne Interns work on live commercial productions alongside professional producers in roles such as production coordination, audio engineering, and set design.
Key Assets: Triple Axel IP & Network
Intellectual Property: Includes The Language of Flowers Education Curriculum™ (IP) and The Emerald hill Chronicles (media and publishing archival assets).
The Brains Trust: A vetted roster of 20+ active practitioners - leaders in the Australian Creative Industry Sector
Vetted for Safety All mentors hold current Working With Children Checks and National Police Clearances.
Operating Model: Art House Infrastructure
Triple Axel utilises an asset-light, managed residency property model.
Yield & Efficiency: The model maintains a target gross margin of 60 -73%.
Property Expertise: Co-founder Belle Stewart’s strategic real estate industry experience with Jellis Craig & Positive Property Group provides direct access to premium off-market leasing and property management networks.
SURF STUDIO BYRON BAY
FIVE BEDROOM DELUXE BEACH HOUSE
ACCOMODATING UP TO 10 STUDENTS
RIVER STUDIO BRUNSWICK HEADS
6 X TWO - THREE BEDROOM SUITES
ACCOMODATING UP TO 6 STUDENTS PER PROPERTY
ART FARM NEWRYBAR
FIVE BEDROOM LUXURY HOMESTEAD
ACCOMODATING UP TO 10 STUDENTS
Interns gain valuable experiences with Australia’s most enterprising designers & artists.
COMING SOON
CULTURAL IMMERSION INTERNSHIP PROGRAMS
MELBOURNE & BYRON BAY STUDIOS
Triple Axel is expanding its global footprint by opening structured internship pathways for international practitioners. These programs offer a unique immersion into the Australian creative landscape, combining high-end commercial production with the cultural depth of our primary locations.
THE MELBOURNE RESIDENCY
Urban Media & Contemporary Art
This program places international interns at the heart of Victoria's AU$1.7 billion screen and media industry. Participants are embedded in inner-city studio workflows, gallery networks, and live commercial sets, gaining direct access to the specialised knowledge of Melbourne’s premier film and photography mentors.
THE BYRON BAY RESIDENCY
Eco-Originality & Lifestyle Production
Launching in October 2026, the Byron Shire program offers an expansive, values-driven environment for international creatives. Based across Art Farm (Newrybar), Art Surf (Belongil Beach), and Art River (Brunswick Heads), this track focuses on high-end lifestyle photography, environmental storytelling, and publishing within one of the highest per-capita densities of professional artists in Australia.
PROGRAM FEATURES
Industry Immersion: Direct involvement in live commercial briefs for Australian and global brands.
Curated Mentorship: One-on-one sessions with confirmed active practitioners in film, media, and design.
Professional Portfolio: Development of production-grade credits and creative assets during the residency.
Managed Accommodation: Access to Art House—premium, managed residential stays in Melbourne’s inner-north and Byron’s coastal hinterland.
Agency Pathway: Graduates gain access to The Agency for ongoing professional representation and booking services.
ENROLLMENT & ELIGIBILITY
International programs are available in 6, 12 and 24-week durations.
Applicants must demonstrate a foundational practice in their chosen field and a readiness to operate within professional, fast-paced studio environments.
Bright Ideas Real Impact Immersion Programs
ART STUDIO IMMERSION PROGRAM
COMING SOON
BYRON BAY
MELBOURNE
Bright Ideas, Real Impact Immersion Programs
Every Internship is designed with intention from the safe atmosphere we create to the way each inspiring session flows.
Investor ROI & Strategic Value Summary
Triple Axel Australia Pty Ltd. offers a high-yield, asset-light investment opportunity positioned at the intersection of Creative Industries and International Education. Model captures value through a vertically integrated ecosystem that converts established Trust Capital into scalable, recurring revenue.
Superior Margin Profile: Maintains a target Gross Margin of 55–63% by leveraging an integrated accommodation model and supervised studio workflows that reduce production labour costs.
Asset-Light Efficiency: Operating via flexible, short-term luxury leases ensures no property ownership exposure and limited fixed asset burden.
IP & Brand Defensibility: Valuation is underpinned by proprietary assets, including The Language of Flowers Education Curriculum, and a vetted Mentor Roster of 20+ award-winning industry practitioners.
Lucrative Grant Access: While fee-funded for stability, Triple Axel is specifically structured to meet eligibility for Australian Federal and State education funding. Company has the capacity to pursue AU$1.8–1.9 million in supplementary funding over three years for workforce transition and skills development.
Accommodation Profit Margins
Triple Axel generates high-yield returns by integrating luxury residential assets with a high-value educational overlay. By operating an asset-light leasehold model, company avoids property ownership overhead while capturing the significant gap between residential lease costs and premium internship fees.
