Woody*

Founder – Sneaker Freaker Publishing Creative Strategy Subculture

Woody is the founder and editor of Sneaker Freaker, the world’s first and most influential sneaker magazine. Since launching in Melbourne in 2002, the publication has grown into a global authority — part archive, part trend oracle, and always ahead of the curve.

Known for his wit, obsessive detail, and deep understanding of street culture, Woody has built a brand that’s not only outlasted trends but helped shape them. From publishing to product design, brand partnerships to cultural commentary, his creative influence runs deep.

Woody offers rare insight into publishing, brand identity, creative longevity, and the business of subculture.

*available from 2026

Book Woody for:
Mentor – Publishing & Creative Direction
Brand Identity & Content Strategy
Street Culture & Subcultural Thinking
Talks / Panels / Guest Lectures

Key Topic:
How to build something that lasts — and never sells out.