WOODY*

Founder – Sneaker Freaker Magazine Publishing Creative Strategy Subculture

Woody is the founder and editor of Sneaker Freaker, the world’s first and most influential sneaker magazine. Since launching in Melbourne in 2002, the publication has grown into a global authority — part archive, part trend oracle, and always ahead of the curve.

Known for his wit, obsessive detail, and deep understanding of street culture, Woody has built a brand that has not only outlasted trends but actively shaped them. From hyped collaborations to retro bringbacks he has worked directly with global powerhouses including Nike, adidas, New Balance, ASICS, and PUMA, as well as countless other labels at the cutting edge of design and culture.

Across publishing, product design, brand partnerships, and cultural commentary, Woody’s influence runs deep. His unique perspective on subculture, identity, and creative longevity has made him a trusted collaborator for brands, a respected voice in the media, and a cultural figure whose work continues to resonate worldwide.

Woody offers rare insight into publishing, brand identity, creative resilience, and the business of subculture.

Book Woody from 2026:

• Mentor – Publishing & Creative Direction

• Brand Identity & Content Strategy

• Street Culture & Subcultural Thinking

• Talks / Panels / Guest Lectures

Key Topic: How to build something with integrity that lasts — without selling out.