Tony Rogers is Australia’s national treasure.

A pioneering bridge-builder who moves between cult appeal and international commercial success with the grace of an eagle (or kangaroo)

Co-founder of Triple Axel and globally acclaimed film director, writer and producer Rogers has spent decades navigating the precarious intersection of boundary-pushing creative vision and profound cultural insight.

Best known as the architect of globally acclaimed cult-series Wilfred, a project that serves as a masterclass in transforming local culture phenomena into an international brand with a devoted global following.

His unique ability to decode sub-cultures for a mass audience is further evidenced by the viral sensation How to Talk Australians.

TONY RECENTLY won Best Comedy with How To Talk Australians at both the New Delhi International Film Festival and the Jaipur International Film Festival.

Watching Tony receive an accolade for his work was a real joy — and a reminder that his comic voice is genuinely singular: grounded, brilliantly observed, and unmistakably his.

Reuniting with his original creative team at Positive Ape, Rogers is currently helming the feature-length expansion. Highway to Hell elevates Rogers’ signature comedic realism to cinematic scale, offering a powerful, dual-edged observation of the Australian identity - it’s gritty light, shade and darkness.

Four decades in, Tony remains a rare creative force, heavily awarded director, writer and producer who possesses the authentic capacity to connect with mass audiences while maintaining a sharp, uncompromising creative edge.

Whether exploring cultural, historical satire or helming iconic campaigns for brands Qantas and Ford, Rogers’ work is defined by one core belief -

"Be a good person - and tell a great story."

For Tony, his own travels through India as a young backpacker helped shape that view.

“The more time you spend with people from different backgrounds, the more you realise how similar we all are,”