Tony Rogers is Australia’s national screen treasure - a pioneering, bridge-builder between cult appeal and international commercial success.

As co-founder of Triple Axel and globally acclaimed film producer Rogers has spent decades navigating the precarious intersection of boundary-pushing creative vision and profound cultural insight.

Best known as the architect of globally acclaimed cult-series Wilfred, a project that serves as a masterclass in transforming local culture phenomena into an international brand with a devoted global following. His unique ability to decode sub-cultures for a mass audience is further evidenced by the viral sensation How to Talk Australians.

Reuniting with his original creative team at Positive Ape, Rogers is currently helming the feature-length expansion. Highway to Hell elevates Rogers’ signature comedic realism to cinematic scale, offering a powerful, dual-edged observation of the Australian identity - it’s gritty light, shade and darkness.

Four decades in, Tony remains a rare creative force, heavily awarded director, writer and producer who possesses the authentic capacity to connect with mass audiences while maintaining a sharp, uncompromising creative edge.

Whether exploring cultural, historical satire or helming iconic campaigns for brands Qantas and Ford, Rogers’ work is defined by one core belief -

"Be a good person - and tell a great story."