Tony Rogers is a celebrated pioneer in the Australian screen industry, with a career defined by his unique ability to blend creative vision with strategic insight. An award-winning director, screenwriter, and producer, he is best known as the creator of the globally acclaimed television series Wilfred—a masterclass in how to build a boundary-pushing cult hit into an international brand with a devoted global following.

He also created and directed ‘How to Talk Australians’, a viral internet hit, showcasing his ability to connect with a mass audience through unconventional platforms.

From shaping transformative television to crafting high-impact campaigns, Tony has mastered the art of impactful storytelling across all platforms. His work has involved collaborations with some of Australia's leading advertising agencies, including:

• Ogilvy Australia (AAMI)

• The Monkeys (Australia Post, Drinkwise)

• Dentsu Creative (Toyota, Four'N Twenty)

• CHEP Network (eBay, Carsales.com.au)

• Clemenger BBDO (Bonds)

• The Brand Agency (Western Australia Police Force, Racing & Wagering WA, Kleenheat Gas)

• Cummins&Partners (Jeep)

• KWP+Partners (Coopers Brewery)

• 303 MullenLowe Perth (Road Safety Commission)

Tony's signature approach is built on a foundation of dry humour, sharp human insight, and a wink of irony—a balance that defines both his work and his leadership style. He operates from a core philosophy: "Be a good person, and tell your story."

As a sought-after mentor and creative collaborator, Tony brings this belief to every engagement, empowering the next generation of storytellers, strategists, and creative professionals. His mentorship is grounded in real-world experience, offering practical guidance on everything from navigating the business of a creative career to developing an authentic voice that cuts through the noise.

Available for:

• Mentorship & Coaching: Providing one-on-one guidance for directing, producing, and screenwriting talent.

• Strategic Brand Storytelling: Partnering with brands and agencies to develop compelling campaign narratives and creative direction.

• Keynotes & Masterclasses: Delivering insightful talks and workshops on topics including comedy in storytelling, the independent television landscape, and translating creative ideas into commercial success.

Tony Rogers offers a rare combination of artistic legacy and strategic acumen, making him an invaluable asset to any university or brand seeking to inspire, innovate, and lead through the power of authentic storytelling.