The UPSTANDER

Awards Project

The Upstander Media Literacy Project is a long-term initiative addressing social division accelerated by digital misinformation.

Our goal is to empower young Australians to move from passive consumption to purposeful authorship.

Media literacy is essential to deconstruct prejudice-based narratives, recognise hidden subtext and challenge bias.

TRIPLE AXEL MEDIA LITERACY

UPSTANDER AWARDS 2026

PROJECT THEME

β€˜The Language of Flowers’

FOCUS

Social Cohesion, Cultural Empathy & Agency

How do we equip young people to recognise and resist harmful media campaigns?

By teaching them how those campaigns are made.

Decode it.
Deconstruct it.
Build it.

Led by awarded media & film industry professionals.

Young people learn to decode harmful media campaigns

DANIEL 0'CONNELL quote in bold white text on a blue background reads, "FREEDOM MUST BE UNIVERSAL - OR IT IS NO FREEDOM AT ALL."
MEDIA LITERACY UNESCO logo and text promoting media literacy education to tackle racism, hate speech, and extremism, with an image of a person doing yoga on a beach.

DECODING THE VISUAL NARRATIVE

Photography & β€œThe Beautiful Lie” Theory

Students encounter hundreds of images each day.

Digitally manipulated to trigger emotional response.

Often, the emotional reaction forms before cognition begins.

The image is felt before it is questioned.

A white sneaker with flowers and greenery inside, with a small yellow flower placed near the toe.TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with the text 'The Language of Flowers' above.
A white sneaker shoe filled with green plants and flowers, with a small yellow flower laying in front of it on a light pink surface.

The Language of Flowers Method

Decoding today’s complex media culture

Floriography - the language of flowers - is an ancient system of coded communication, where arrangements carry layered meaning.

Found across cultures in Europe, Asia and Africa, it offers a framework for decoding how meaning is constructed, signalled and interpreted.

MEDIA LITERACY PROGRAM media literacy can decode the language of flowers, with steps including research florography, gather and select flora, style and arrange, produce, market

Core Pillars

β€’ Equip young Australians with the skills to identify manipulation, hidden messaging and bias.


β€’ Shift from passive bystander behaviour to active upstander


β€’ Replace emotional reaction with critical thinking and informed response.


β€’ Creativity as a tool for inclusion, empathy - and social cohesion.

ENGAGE, DISCOVER, GROW

  • Deconstruct Misinformation: Understand the internal construction of false narrative to build cognitive resilience.

  • Combat the Erosion of Empathy: Recognise how selective framing and contextual manipulation are used to promote division.

Danielle Brustman designer MEDIA LITERACY PROGRAM

The Socratic method.

Through structured dialogue and carefully framed questions:

We do not lecture.

WE ENGAGE.

In a β€˜Brave Space’ of deep inquiry and β€˜productive discomfort’

A blue infographic with white and light blue text about the importance of media literacy education in a digital age, emphasiing social cohesion and critical thinking.


β€œ
Education is where the work of addressing antisemitism must begin.”

Jillian Segal -

Australia’s Special Envoy to Combat Antisemitism

From Passive Observation to Analytical Agency

Findings from the RMIT Decoding the Beauty Myth project show a clear link between mechanical literacy and student wellbeing.

Measurable gains in cognitive and emotional health.

TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with the text 'The Language of Flowers' above.  arranging green leaves, grasses, and small flowers inside a white sneaker.
TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with the text 'The Language of Flowers' above.  flower arrangements on a pink backdrop, with various flowers, leaves, and a box of floral supplies scattered around.
TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with the text 'The Language of Flowers' above. Person sitting on the floor arranging flowers on a pink background.
TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes witTwo women sitting on the floor in front of a large red backdrop, surrounded by flowers, water bottles, and footwear. One woman is holding a phone, the other is arranging flowers.

TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with the text 'The Language of FlTwo women preparing for a photo shoot, one kneeling and the other standing in front of a red backdrop, with flowers and water bottles on the ground.

Co-Design Methodology

Traditional instruction positions learners as passive observers of their own culture.

Co-design shifts this dynamic.

By engaging learners as active participants rather than consumers, we create the conditions for higher-order thinking.

A woman holding a colorful pressed flower arrangement at a floral preservation workshop, with dried flowers and plants laid out on aTRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with the text 'The Language of Flowers' above.
Woman in denim overalls arranging dried flowers at a workspace, with another woman in the background in a floral craft space.TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with the text 'The Language of Flowers' above.
A woman working with dried flowers on a table in a flower workshop.TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with the text 'The Language of Flowers' above.

FABRICATED NARRATIVE CAMPAIGNS SINCE WW2

A black and white photo of Gustav Siegfried at a microphone in a recording studio, with a bright blue background on the right side containing text about his radio show and its impact.
Black and white image of Albert Einstein with hands clasped. TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with the text 'The Language of Flowers' above.



WITHOUT SOIL, SUNLIGHT OR WATER

THEY APPEAR TO BE THRIVING

BUT THEY ARE ALREADY DYING.

Arrangement of plants and shoes, including pink hibiscus flowers, green ferns, and a pair of sneakers and a pink bag, on a dark background.
A woman sitting on a pink floor arranging flowers in a white sneaker. Her face is not visible, wearing a striped top and ripped jeans, with a large green plant nearby.
Person arranging flowers with a pink background and a large white sneaker holding a floral arrangement, with various flowers and plants around.
A person kneeling on a gray floor, looking at their phone, beside a black platform with a floral arrangement and discarded items, in an indoor setting.
A woman in a photoshoot studio Camera, tripod, and lighting equipment.

By equipping students and educators with the skills to decode and critically assess digital narratives - the project moves beyond reactive anti-bullying approaches.

For educators, it establishes a focused professional development pathway, providing the analytical tools needed to guide students in a complex and rapidly evolving information environment.

This methodology enables a measurable shift from passive consumption to agency and responsibility.

COMMUNITY

PARTNERS

A white illustration of a harp with decorative leaves on a dark blue background, with the text "The King David School" below.
Logo for Courage to Care initiative with stylized hands in red, yellow, green, and blue above the text
Logo of the Jewish Museum of Australia featuring a stylized menorah and text 'Jewish Museum of Australia Gandel Centre of Judaica'.
Logo for UJEX Ambassador Program 2026 with stylized text and star symbol, on a light beige background.
Logo for City of Glen Eira City Council, featuring a teal square with 'City of Glen Eira' and 'Glen Eira' in bold white letters, and the words 'Glen Eira City Council' in black text to the right.
Logo of the Melbourne Holocaust Museum with text 'Judy & Leon Goldman Learning Centre' underneath.
Text that reads "Jewish Arts Quarter" in large black bold letters on a white background.
Text reading 'PROJECT A' with the words 'Activate, Advocate, Amplify' underneath, on a dark blue background.

THE KING DAVID SCHOOL - UJEB - GOLDSTONE GALLERY COLLINGWOOD- COURAGE TO CARE - CITY OF GLEN EIRA COUNCIL - JEWISH ARTS QUARTER - JEWISH MUSEUM OF AUSTRALIA -MELBOURNE HOLOCAUST MUSEUM - PROJECT A

APPENDIX

Black and white illustration of Walter Benjamin with glasses and a mustache, TRIPLE AXEL MEDIA LITERACY flowers, green leaves, and ferns in shoes with alongside the quote: "All efforts to render politics aesthetic culminate in one thing: War."

Drawing on Walter Benjamin’s analysis of the aestheticisation of politics, this framework supports the identification of escalation signals and early warning indicators.

This pilot aims to advance a preventative model comprising three integrated components:

Mechanical MEDIA Literacy
Develop technical competencies to deconstruct manipulated media, identify aesthetic framing strategies

Early Intervention
Equip students to recognise pathways of online radicalisation, including early-stage indicators

Social Infrastructure Development
Strengthen school community as informed, analytical environments

Recommended TEXT FOR SECONDARY SCHOOLS

Open book titled "Ruptured: Jewish Women in Australia Reflect on Life Post October 7" edited by Lee Kofman and Tamar Paluch, partially torn page visible, tablet, green pen, and another book titled "The Water Girl" on a metallic surface.

A Brilliant Life by Rachelle Unreich: A daughter’s portrait of Melbourne Holocaust survivor Mira Unreich, highlighting extraordinary resilience and enduring belief in human goodness despite systemic exclusion.

Ruptured edited by Lee Kofman and Tamar Paluch: An essay collection featuring Australian voices (Kylie Moore-Gilbert, Deborah Conway, Kerri Sackville) documenting how October 7 irrevocably altered lives and informing debates on social cohesion.

RUPTURED - Dr. Lee Kofman & Tamar Paluch

Senior Secondary (Year 10–12) or staff professional development

A BRILLIANT LIFE - Rachelle Unreich

Junior Secondary (Year 7 - 10) or staff professional development

A book titled 'A Brilliant Life' by Rachelle Unreich on a reflective glass table in a room with a laptop, a glass of water, and a fan in the background.

Pilot Facilitators

Photography and Media Literacy
Belle Stewart & Ramak Bamzar

Methodology
Modelled on the 2017–2019 RMIT University framework.

Focus
Students utilise photography and critical media literacy to decode professional marketing and visual persuasion strategies. This develops a cognitive defence against groupthink and the algorithmic pressures of digital media.

Wellness Strategy and Narrative Analysis
Eva Migdal

Methodology
Identity and Propaganda Deconstruction.

Focus
Students identify, analyse, and articulate how language and imagery are used to construct and reinforce propaganda across historical and contemporary contexts. This provides the social-emotional scaffolding required for informed, constructive engagement within community settings.

Street Epistemology and Literary Inquiry
Dr Lee Kofman

Methodology
Socratic inquiry and epistemic humility.

Focus
Utilising Street Epistemologyβ€”a conversational method grounded in the Socratic traditionβ€”students examine the reliability of their own belief-forming processes. This reframes classroom dynamics from emotional reactivity to structured, critical inquiry.

EDUCATOR RESOURCES

Today antisemitic activity in Australia has reached unprecedented and severe levels, solidifying a new, higher baseline for communal hostility. Data from the Executive Council of Australian Jewry (ECAJ) and other security monitoring bodies confirms that the period between October 2024 and September 2025 saw the following trends:

Incident Volume and Spikes

  • Total Incidents: There were 1,654 reported anti-Jewish incidents in this 12-month window. While this was a slight decrease from the absolute peak of the year prior (2,062 incidents), it remained triple the rate of the decade average before 2023.

  • Persistent Threat: The volume established what researchers call an elevated plateau, where the daily frequency of harassment, graffiti, and abuse became a constant reality for the community.

Escalation to Physical Violence and Arson

The most critical shift in late 2024 and throughout 2025 was the move toward more destructive and lethal forms of antisemitism:

  • Arson and Vandalism: This year saw the highest number of arson and vandalism attacks on record (33 cases).

  • Bondi Beach Terror Attack (December 2025): While just outside the October cutoff, the climate leading up to this was defined by the first fatal antisemitic terror attack in Australian history, where gunmen killed 15 people at a Hanukkah celebration in Sydney.

  • State-Linked Targets: In August 2025, the federal government and ASIO confirmed a positive link between several arson attacks (such as the firebombing of the Adass Israel Synagogue) and the Iranian regime, noting that targets were specifically selected for their Jewish associations.

Institutional and Systemic Shifts

  • Educational Institutions: Reports from early 2026 indicate that racism became deeply embedded within schools and universities during the 2025 cycle. Only 6% of victims filed formal complaints, indicating a severe breakdown in institutional trust.

    Generational Gap:

  • By late 2025, public sentiment surveys (such as the ADL Global 100 Index) found that 50% of Australians aged 18–35 held heightened antisemitic viewsβ€”the highest proportion of any demographic and a significant increase over older generations.

Critical Intervention

Australia’s education system has moved beyond simple awareness and into a phase of active intervention.

  • Antisemitism Education Taskforce: Chaired by David Gonski AC, this taskforce is currently developing the Social Cohesion Hub, launching in June 2026, to provide teachers with resources and specific skills to intervene when they witness hate.

The Big Picture

In 2026, the Australian social contract is being tested within the classroom. Traditional anti-bullying policies are structurally inadequate against the sophisticated methods of online influence. Schools must now choose between being passive victims of algorithmic hostility or becoming fortified hubs of social resilience.

Photography as a Tool of Deception

Roland Barthes observed that a photograph says this was β€” not this was true. The camera records without interpreting, which means the interpretation is supplied entirely by context: caption, crop, placement, sequence. Remove the context and you can make any image mean almost anything.

Susan Sontag argued that photographic images of suffering do not build empathy β€” they exhaust it. The image substitutes for understanding rather than producing it. We see, we feel briefly, we scroll. Social media has perfected this mechanism. The infinite scroll of images simulates witness while producing numbness β€” which is precisely the condition in which propaganda thrives.

Leni Riefenstahl's Triumph of the Will (1935) remains the definitive demonstration of what happens when aesthetic beauty is weaponised as moral argument. The film is cinematically extraordinary β€” its use of light, mass movement and scale is genuinely powerful β€” and it is in service of extermination. The beauty was not incidental. It was the case. The film said: this movement is sublime, therefore it is right. Pleasure was made to function as persuasion.

Key references

  • Roland Barthes β€” Camera Lucida (1980)

  • Susan Sontag β€” On Photography (1977) and Regarding the Pain of Others (2003)

  • Leni Riefenstahl β€” Triumph of the Will (1935, dir.)

  • Jacques Ellul β€” Propaganda: The Formation of Men's Attitudes (1965)

  • Errol Morris β€” Believing is Seeing: Observations on the Mysteries of Photography (2011)

  • MIRRA Report β€” Antisemitism in the Cultural and Creative Industries (Monash ACJC, 2024)

Glossary of Terms

1. The Beautiful Lie | Aesthetic Propaganda

The act of using high production valueβ€”lighting, filters, and selective framingβ€”to mask an unsustainable or terminal reality.

2. The Crop | Selective Framing

A tactical decision of what to exclude from the frame. The Crop is the primary tool of misinformation. By removing contextβ€”the root systemβ€”an image of distress can be reframed as an image of aggression, or vice versa.

3. Doxa vs. EpistΔ“mΔ“

  • Doxa: Common belief or opinion that is accepted without questioning. An example is seeing a hateful symbol on a desk and dismissing it as just a prank.

  • EpistΔ“mΔ“: Justified true belief or knowledge. This is the transition from feeling that something is wrong to knowing the systemic history and harm it represents.

4. Street Epistemology

A conversational technique based on the Socratic method. Instead of telling someone they are wrong, which triggers defensiveness, students learn to ask: What is the method you used to arrive at that conclusion, and is that method reliable?

5. The P.O.E.T. Protocol

The core diagnostic tool for digital literacy:

  • P – Pause: Stop the emotional reaction triggered by the image.

  • O – Outcome: Identify what the creator wants you to feel or do.

  • E – Evidence: Look for what is missing from the frame such as water, roots, or context.

  • T – Test: Ask: If this same technique was used by someone I disagreed with, would I still believe it?

6. Peaceful Agency

The ability to remain logically grounded and ethically active in a polarised environment. It is the transition from being a passive consumer of media to an active architect of school culture.

7. Upstander Vocabulary

A specific set of scripts and terms students use to intervene in real time. This replaces generic anti-bullying phrases with precise language to identify dog whistles, coded propaganda, and dehumanisation.

8. Irrational or Hostile Vessel

A metaphor for environments that cannot support life, such as a shoe, a briefcase, or a digital echo chamber. It represents the structural reality that is often hidden beneath the aesthetic glow of a polished media post.

Provisions Included

  • Specialist Team: Delivery by three high-level practitioners - Belle Stewart, Eva Migdal and Lee Kofman (with guest artists from Jewish cancelled cohort) .

  • Pedagogical Framework: A multidisciplinary curriculum based on Belle Stewart’s RMIT 'The Beauty Myth' program, adapted for secondary students to build critical thinking and communication skills.

  • Research & Development: Access to a framework developed over 18 months specifically to address social cohesion and combat antisemitism in the current Australian 'intervention phase'.

2. The 'Upstander’s Tool-Kit’

  • Foundational Texts: Physical copies of either Ruptured or A Brilliant Life

  • Propaganda Workbook: Eva Migdal’s specialised Wellness Workbook - wellness mindset strategies for decoding visual, social media and peer misinformation.

  • Creative Supplies: High-quality materials for journaling, poetry, and reflective practice, including coloured pencils, felt tips and adhesive tape.

3. Mobile Media & Production Studio

  • Professional Lighting: Full studio lighting kits

  • Cinematic Backdrops: A suite of professional coloured backdrops

  • Ancillary Hardware: Props & Backup vessels (shoes, briefcases, tins)

4. Content & Immersive Resources

  • Film & Media: Exclusive access to a 20-minute immersive preamble & short film (for schools not opting for the MJHM site visit) to anchor historical context.

  • Supervised Foraging: Guided facilitation of the campus 'forage,' ensuring student agency is exercised safely within school grounds.

  • Socratic Inquiry Resources: Facilitator-led 'Street Epistemology - Poet’ sessions, developed 'Upstander Vocabulary' for real-time intervention

Education Provider Requirements

  • Space: A standard classroom or studio space that can be darkened for film screening/lighting setup.

  • AV: A screen and projector for the 'Stage 0' preamble.

  • Devices: Student mobile phones or school digital cameras.

  • Post Production - Adobe Express or PhotoShop

  • The 'Vessel': Students are briefed to bring their own 'irrational' vessel (e.g., a shoe or briefcase) as part of their pre-workshop engagement.

Black and white photo of three women, one of whom is in a wheelchair, with a camera, and a third woman is pushing the wheelchair on a flat surface outdoors. The woman with the camera is sitting in the wheelchair and looking through the viewfinder, while the other two women are on either side of her, one pushing the wheelchair and the other leaning over to watch. The sky is mostly clear with some clouds.